The Brand Icon Of Michelin Tires Vintage Terrifying Photos Of The Original Michelin Man
Among these iconic figures, one stands out with its unique blend of charm and terror: the Michelin Man. The story of the Michelin Man begins in 1894 when the Michelin brothers, André and Édouard, founded the Michelin Tire Company in France. Seeking a distinctive brand identity, they turned to the world of advertising. While attending the Universal and Colonial Exposition in Lyon, the brothers noticed a stack of tires that suggested to Édouard the figure of a man without arms....